How can you not love a women with a “high-low look that reflects her own boy-girl style–androgyny with some sequins and a dash of nerdy glasses” in this town? That’s how FastCo described J.Crew head chic in charge Jenna Lyons. Just the thot of the look instinctively makes me reach for my sunglasses to hide my lurk. Over the weekend a friend and I were talking about upcoming summer looks and dumb shit only vain Four Pinners would tither over, but J.Crew and menswear entered the convo.
Honestly, I have a soft spot for the Crew. At my current job, as in most advertising jobs, they asked me to name my favorite ad. (The worst right?) I couldn’t name a thing because I don’t own a TV and most pre-roll spots are shit. Instead, I named J.Crew as a platform. At the time, they had me by the balls. Gaming me up on Chippewa, Stutterheim, etc without having to depend on the internet and the frothy comments sections. Just real life dopeness. Especially the Liquor Store and the few menswear specialty shops. There’s shelves full of vintage Swinglines and stacks of Japanese magazine Lightning. Now, don’t mix this up with the outlets or suburban mall shit. That’s like saying all Nikes are dope. Realistically, the triple-zero tiered, ZOMG Nick Wooster is rocking ’em, #veryrare stuff isn’t the same as the Sports Authority team sports, BOGO stuff. J.Crew knew that “playing curator was also a branding strategy” and so did I. Respect.
But, back to the weekend’s conversation, this is New Jack City, New Money City, slay for days city. As much as I love the mission of what Lyons and co are doing, just because Pepsi ads are sweet, doesn’t mean I’m popping tabs on sugar water. For that look we were discussing, watch this space.