I’m not actually a huge fan of the parent commercial when comparing it to the previous big Nike football pieces (this is actually similar to an older one where all the stars come out and play a gigantic game)…but I do like the “tunnels” aspect of the piece. Basically, throughout the commercial you can click parts to get additional content within the video. So, there’s vignettes, pop-ups, and microsites all throughout the piece. Having those elements and a cursor-reactive aspect do make for an “interactive” spot that keeps a user on the page for a really long time. It’s optimized for an actually computer, not for mobile, and is driven off of the /nikefootball youtube page. Limited, yes. The future? definitely. There are so many roll outs from this. Definitely gonna see some awards out of this campaign. Plus, they used a tagline I did for a piece like 10 years ago. lol.