I don’t think my stance on politics is a mystery, but I’m definitely not an overt, jam-it-down-your-throat kinda guy either (heyoo). I was just looking at the two sites for Obama and Romney today and knew my choice for presidential candidate was steadfast by the designs. Really. Mind you I am a design nerd, but the site that appeals to me more aesthetically and informationally aligns with who I am voting for.
Here’s the screen captures above the fold:
This visual cluster fuck doesn’t make me feel good about anything. Not only is there way too much copy shouting for attention, the messages are superficially confusing. Then the layout is so stagnant, everything is on an island of its own. There’s no flow or visual hierarchy. How is a lowly educated, ESL swing-state voter even going to decipher this website? The typeface mix of serifs and san-serifs is horrendous too. If you’re going to use serifs, make sure the words are still clear and legible…what are you trying to hide by making those beautiful details too small? The typography itself is just as bad. Apparently there are no guide-rulers in blue states. I, surprisingly, see more left justification than right justification, a lot of cop out centricity, and words covering faces liked masked men on a train heist.
Similar color story here with Obama…much like many political candidates. But I like the touch of that midnight blue aka purple. It adds to the Bruce Wayne. Nice black bar to divide the content from the visual header, separates but still smoothly flows into the content. A lot of the popular Gothic Revolution typeface going, a little mingling of some sheared, script too, but not hard to read. The content layout is blog based, relevant to the casualness of the demographic I suppose. A lot of social interaction and ownership of the campaign is available and not delivered in an overbearing way. I don’t really get that feeling of Uncle Sam pointing at me and making demands like I did on the other site.
I didn’t have the time to do a comparison of the swag available for donations from the candidates yet…but let’s just say Urban Outfitters vs Wal Mart. You decide.